Fairfield School of Business student recruitment campaign and digital marketing
Filling two classes in four weeks
Fairfield School of Business (FSB) asked us to support student recruitment for its September 2021 intake in Croydon, marking its first reopening after 18 months of the pandemic. The challenge was to engage the local community, raise awareness of FSB's values and courses, and recruit students within a tight timeframe.
We began with a stakeholder workshop to define campaign objectives, audience personas and tone of voice, before developing an integrated student recruitment campaign. Combining community outreach with digital marketing, we delivered a high street activation, exhibition materials, targeted flyers, a lead generation landing page, paid and organic social media, PR and campaign content promoting FSB's new university partnerships.
Built around the message Let's get back to business, the campaign tapped into the optimism of returning to education after lockdown. Within just four weeks, two classes were filled, while the audience insights and campaign strategy provided FSB with a strong foundation for future student recruitment campaigns.
