For RedR UK’s annual fundraising campaign we created a new identity and brand name to give the initiative fresh energy. Formerly known as Wear Red, the campaign became Go Red for RedR UK with a new logo, updated look and evolved fundraising ask designed to engage partners and boost participation.

The refreshed identity drew on elements of the original. We kept the globe, human figures and brand colours so the transition felt evolutionary rather than revolutionary. The new name also broadened how people could take part. Supporters could now run, cycle and take on other sponsored activities, alongside the original idea of wearing red.

The result was a campaign identity ready to grow, adapt and inspire new levels of support for RedR UK’s vital humanitarian work.