RedR UK fundraising campaign and brand development
Giving a fundraising campaign a fresh identity
For RedR UK's annual fundraising campaign, we created a new identity and campaign name to give the initiative fresh energy. Formerly known as Wear Red, the campaign became Go Red for RedR UK, with a new logo, refreshed visual identity and a broader fundraising proposition designed to engage more supporters and increase participation.
The refreshed identity built on the campaign's existing recognition. We retained the globe, human figures and brand colours so the evolution felt familiar, while the new name expanded how people could get involved. Supporters could now run, cycle and take on other sponsored challenges alongside the original idea of wearing red.
The result was a more flexible campaign identity that could grow with the charity, broaden participation and inspire greater support for RedR UK's humanitarian work.
