NHS Charities Together awareness campaign and creative communications
Supporting the people who care for us
Following the success of our #WithAllOurHearts campaign in 2022, NHS Charities Together asked us to develop a new brand awareness campaign that would grow public awareness and inspire greater support for the NHS workforce.
Building on existing staff and NHS trust stories, we created #WithAllOurHearts: Stories from the Heart, bringing real experiences to the forefront to show the difference NHS Charities make to staff wellbeing. At the heart of the campaign was a hero film documenting the pressures NHS staff face, alongside the support made possible through charity funding. This was supported by a dedicated landing page and a suite of organic and paid social content, each telling the stories of individual staff members and NHS trusts.
The campaign raised awareness of the growing need to support NHS staff, highlighting the vital role NHS Charities play in protecting the health and wellbeing of the people who care for us every day.
