Following the success of our #WithAllOurHearts campaign in 2022, NHS Charities Together asked us to create a brand awareness campaign to grow visibility and harness support for the NHS workforce.

Building on existing staff and trust case studies, we developed #WithAllOurHearts: Stories from the Heart. The campaign was designed to bring those stories to life and show the difference NHS Charities make to staff wellbeing. At its centre was a hero film documenting the pressures NHS staff face, alongside the support made possible through charity funding. This was supported by a dedicated landing page and a suite of organic and paid social content focusing on individual staff and trust stories.

The campaign raised awareness of the growing need for support for NHS staff. It highlighted the difference NHS Charities can make to their health and wellbeing while sharing the reality of life on the frontline.