One in four Black men will get prostate cancer. It is a shocking statistic that too few people know. Prostate Cancer Research asked us to create a campaign that would get real about prostate cancer within Black communities and spark conversations with healthcare professionals about the racial disparities in diagnosis, treatment and outcomes.

We developed ‘Real Talk’, a campaign built around honest stories from Black men sharing their experiences. Alongside three short films, we created a dedicated microsite, social content, video books and conference materials. This ensured the message landed online, in print and in person.

By putting real voices front and centre and confronting the subject head on, the campaign raised awareness, challenged stigma and highlighted the urgent need for research that reflects all men.

Communiqué Awards 2025
Winner for Excellence in Healthcare Partnerships
Finalist for Excellence in Public Health Communications

The PRmoment Awards 2025
Shortlisted for Community Engagement Campaign of the Year
Shortlisted for Healthcare / Pharma Campaign of the Year