For the third year running, NHS Charities Together asked us to create their spring campaign. This time the focus was on staff wellbeing and the vital work the charity does to support it. From counselling and helplines to sleep pods and wellness spaces, they make sure NHS staff get the help they need to keep going.

We created a multi channel campaign to show why better staff wellbeing means better care for everyone. At its centre was a short film showing the physical and emotional strain faced by NHS staff, supported by campaign photography, social content and a dedicated landing page.

The campaign ran across YouTube, Facebook, Instagram, LinkedIn and the charity’s website. It gave supporters a powerful reason to stand with the people who stand with us.