NHS Charities Together fundraising campaign and audience engagement

For the third year running, NHS Charities Together asked us to develop its spring awareness campaign. This time, the focus was on staff wellbeing and the vital services that support NHS workers, from counselling and helplines to sleep pods and wellbeing spaces, ensuring they have the support they need to keep caring for others.

We created an integrated, multi-channel campaign centred around the message that better staff wellbeing leads to better patient care. At its heart was a powerful campaign film, supported by photography, social media content, digital assets and a dedicated landing page that encouraged supporters to engage with the charity's work.

Running across YouTube, Facebook, Instagram, LinkedIn and the charity's website, the campaign reached audiences wherever they were, giving people a compelling reason to stand with the people who stand with us.