NHS Charities Together campaign film and integrated content production

Following the success of our #WithAllOurHearts campaign in 2022, NHS Charities Together asked us to create a new brand awareness campaign that would build support for NHS staff by bringing real stories to a wider audience.

Working to a tight timeline and modest budget, we developed the Stories from the Heart campaign, producing a hero film that captured both the pressures facing NHS staff and the difference charitable funding makes to their wellbeing. Alongside the film, we created a dedicated campaign landing page and a suite of organic and paid social media assets, ensuring every piece of content worked together as part of a connected campaign.

By planning the production around multiple outputs from the outset, a single shoot delivered a flexible library of content that supported storytelling across digital channels. The campaign helped raise awareness of the growing need for staff wellbeing support while giving NHS Charities Together a lasting collection of assets to continue sharing the stories of those working on the frontline.