Following the success of our #WithAllOurHearts campaign in 2022, NHS Charities Together commissioned us to create a brand awareness campaign to build visibility and harness support for the NHS workforce.

The brief was to build on existing staff and trust case studies by bringing the stories to life through mixed digital media. Working to a tight timeline and modest budget, we produced a short hero film documenting both the pressures faced by NHS staff and the support made possible through NHS Charities funding. Alongside the film, we built a dedicated landing page and a suite of social media assets — for both organic and paid use — focusing on individual staff and trust stories.

The #WithAllOurHearts: Stories from the Heart campaign raised awareness of the increasing need for NHS staff support, showing the difference charities can make to health and wellbeing, while sharing the reality of life on the frontline.