Creating a dynamic film for the future – Royal College of Radiologists
When the Royal College of Radiologists asked us to capture video archive footage to document their work, people and vision, the brief was clear: create versatile content that could form the foundation for a future brand film and an adaptable content library. Something flexible, future-proofed and ready to evolve with their story.
Midway through production, the brief shifted. The RCR team needed an impactful film to open their annual radiology conference — fast. That meant the footage we were capturing had to work harder and faster than planned. We pivoted, re-shaping our carefully curated visuals into a high-energy, future-facing conference opener.
The finished film showcased the ambition and energy of the RCR community, setting the tone for their flagship event while building a content library ready for what comes next.
The resulting film showcased the ambition and energy of the RCR community, setting the tone for their flagship event.
