Ideas, opinions and things worth sharing
A place for the things we’re thinking about, learning from and talking about. From creativity, digital and AI to brands, campaigns and the changing world of work, we share useful thinking, lessons from our projects and the occasional opinion along the way.
Stop Feeding the Algorithm Crumbs: Why Human-First Content Still Wins in the Age of AI Search
As brands reshape their content for AI search, are we in danger of optimising the human out of it? Dan looks at why useful, well-structured, human-first content still works, even when the machines are reading too.