Ideas, opinions and things worth sharing
FrA place for the things we’re thinking about, learning from and talking about. From creativity, digital and AI to brands, campaigns and the changing world of work, we share useful thinking, lessons from our projects and the occasional opinion along the way.
Stop Feeding the Algorithm Crumbs: Why Human-First Content Still Wins in the Age of AI Search
Across B2B and agency feeds right now, brands are taking perfectly good pages and hacking them into fragments. Isolated FAQ blocks. Orphaned bullet points. Snippets designed, supposedly, so an AI crawler can scrape them more easily.