Ideas, opinions and things worth sharing
A place for the things we’re thinking about, learning from and talking about. From creativity, digital and AI to brands, campaigns and the changing world of work, we share useful thinking, lessons from our projects and the occasional opinion along the way.
Real stories matter. But is authenticity enough to cut through?
Real stories are at the heart of some of the best charity communications. But when so many campaigns rely on authenticity, what makes one truly stand out? Dan reflects on four years judging the Third Sector Awards.