Ideas, opinions and things worth sharing
A place for the things we’re thinking about, learning from and talking about. From creativity, digital and AI to brands, campaigns and the changing world of work, we share useful thinking, lessons from our projects and the occasional opinion along the way.
Speed vs. Perfection: Which marketing operating model is your team running?
When should your marketing team move fast, and when is another round of review worth the wait? James Gladwin explores three ways teams handle the tension between speed and perfection, and what happens when leaders demand both on every brief. Find out which model your team is running and how to set the right pace for each project.