Go! London campaign design, creative communications and digital content
Powering up London's biggest community sport fund
When Go! London, the capital's biggest ever community sport fund, launched, we were asked to create the campaign assets that would introduce the fund, explain the application process and inspire organisations to get involved.
We designed a suite of campaign communications including application guidelines, magazine adverts, presentation templates and a launch landing page, ensuring every touchpoint was clear, accessible and visually consistent.
Backed by the Mayor of London, London Marathon Foundation and Sport England, the campaign gave Go! London a confident launch identity and a cohesive set of communications that helped explain the fund, engage applicants and support its ambitious mission to transform young lives through sport.
We also helped with a range of design assets to support the London Marathon
As part of the build up we were able to help London Marathon Events with just a small part of the mammoth amount of design work that went into running such a big event. Highlights included designing the twitter emoji (career bucket list checked off), illustrating elite runner vests, maps, guides and signs.
