Prostate Cancer UK naming, identity and fundraising campaign
Investing in a healthier future
Prostate Cancer UK wanted to introduce a new regular giving product for men aged 45+, framing monthly donations as an investment in the research that could improve and save men’s lives.
We developed naming options, creative concepts and the identity for Venture. Inspired by investment portfolios, the creative went through audience testing before being developed across a toolkit, welcome pack, emails, Meta ads and animations.
The result was a distinctive identity and a complete suite of launch materials, giving Venture a consistent presence from the first advert through to the supporter welcome experience.
Project credit:
Produced for Prostate Cancer UK as part of the Open Creates team. Dan provided naming, creative development and art direction, delivering the work through Rhodium Creative’s consultancy and design services.
