The Global Citizens’ Assembly is a pioneering international initiative giving people from every walk of life a say in the climate decisions that affect us all. Backed by the COP30 Presidency, their mission is to put ordinary citizens at the heart of global climate policymaking. Ahead of a major moment on the world stage, they needed a clear digital presence and supporting creative to help tell their story.

We partnered with the team to design and develop a new website, supported by animation, social media toolkits and ongoing email strategy to build awareness and engagement ahead of launch. We carefully defined how the brand should come to life visually across the site, ensuring clarity, credibility and a strong emotional connection throughout. With a fast-moving timeline, we absorbed a huge amount of complex information and made it simple, clear and inspiring for a broad audience.

As a retained partner, we continue to support them across digital development, branding, production and communications for key moments including Bonn Climate Negotiations, New York Climate Week and the upcoming COP30. From managing stakeholders and distilling expertise to designing for influence, our work has helped this vital movement make its mark on the global stage.