Green Football Weekend social media campaign and behaviour change communications
Making climate action part of matchday
Green Football Weekend brings clubs, players, broadcasters and fans together to inspire climate action through football. We were tasked with delivering the social media campaign, building anticipation ahead of the weekend and keeping supporters engaged throughout the campaign.
Working with the campaign team, we developed and delivered a social media programme combining planned content with live, reactive publishing, responding to key football moments in real time to weave climate action into the matchday conversation.
The campaign was named Campaign of the Year at the 2024 BASIS Awards, demonstrating how timely, creative social communications can drive participation and behaviour change at scale.
