Three years on from the pandemic, NHS Charities Together wanted to remind the public that the pressures on NHS staff hadn't gone away. The campaign centred on the wellbeing services, including counselling, rest spaces and therapeutic gardens, that continue to support them.
We built an integrated awareness campaign combining creative strategy, film production, digital design and social content, grounding every element in the real experiences of NHS staff.
The campaign reconnected audiences with the ongoing pressures facing NHS workers and kept their wellbeing firmly in the public conversation, deepening support for NHS Charities Together's work.
NHS Charities Together fundraising campaign, film production and creative communications
Helping keep NHS staff wellbeing at the heart of the conversation
Campaign Social assets
