Prostate Cancer Research healthcare marketing, behaviour change campaign and film production

Black men face a significantly higher risk of prostate cancer, yet conversations about symptoms, testing and early diagnosis remain difficult to start. Prostate Cancer Research asked us to build a behaviour change campaign that could break down stigma.

Working with people with lived experience, we created Real Talk; spanning campaign strategy, film production, digital content, social media and campaign resources, built to earn trust and authentically reflect the community.

Real Talk won a Communiqué Award for Excellence in Healthcare Partnerships, demonstrating how the right creative approach can help tackle health inequalities and encourage more open conversations about prostate cancer.