Ideas, opinions and things worth sharing
A place for the things we’re thinking about, learning from and talking about. From creativity, digital and AI to brands, campaigns and the changing world of work, we share useful thinking, lessons from our projects and the occasional opinion along the way.
The other side of marketing at Rhodium
There’s a lot of work behind the marketing people see. Rowan shares how connecting creative, CRM, customer journeys and people has become a growing part of her role at Rhodium, and where fractional support fits.
First principles marketing: don’t let the platform become the strategy
With AI, automation and increasingly clever marketing platforms at our fingertips, it’s easy to jump straight to the solution. Rowan Hughes looks at why good marketing still starts somewhere simpler: understanding the problem, the people and what we’re actually trying to change.