For Green Football Weekend 2024 we were asked to design and deliver a social campaign that would build buzz in the run up to the weekend and keep fans talking throughout.

We created a schedule of posts highlighting climate action across football, from clubs and players to pundits and celebrity fans. We also joined the conversation in real time during matches, reacting live to weave climate action into the football chat.

The campaign invited fans to make green pledges and score points for their club. It also encouraged them to swap meat for veg with a player inspired cookbook. Football, fandom and climate action all came together on the same team.