Prostate Cancer UK major appeal naming, identity and creative development

Prostate Cancer UK needed a name and identity for a £100 million major appeal to accelerate progress in diagnosis, treatment and care. Initially aimed at major donors, the campaign needed the ambition and flexibility to reach a wider public audience.

We developed three naming and creative routes, taking them through audience testing before refining the chosen direction. Inspired by the perfect half-time team talk, the concept brought urgency, belief and collective action together to rally supporters behind the cause.

We created a distinctive campaign lock-up within Prostate Cancer UK’s branding, supported by a toolkit, advertising concepts and ideas for film and brochures. Introduced at a launch event, the identity gave the appeal a clear creative foundation for its next stage.

Project credit:
Produced for Prostate Cancer UK as part of the Open Creates team. Dan provided naming, creative development and art direction, delivering the work through Rhodium Creative’s consultancy and design services.