As the NHS turned 77, NHS charities marked the milestone by highlighting the vital support they’ve provided every step of the way — with demand for that support now higher than ever.

77% of NHS charities report being asked to fund things they weren’t previously, and 71% believe demand for their services has reached unprecedented levels.

We produced a birthday campaign film to spotlight the difference NHS charities make for staff, patients and communities every day. Filmed in a studio with well-known celebrities, the shoot was paired with campaign photography for use across social channels and the charity’s website — ensuring the message was amplified through both moving image and press-ready stills.